What Are Web Analytics and Conversion Rate Optimization?
Web Analytics is collecting and analyzing your website traffic data. This helps us understand how people find you and how they interact with your content.
Conversion Rate Optimization is taking that data to inspire people to take the actions you want them to (these actions are called conversions). CRO is about making conscious to increase the action and engagement people take on your site. In other words, it’s how we turn more people from visitors into customers.
We combine both these disciplines into an actionable and measurable strategy with precisely measured return on investment.
Why Do You Need Web Analytics and CRO Services?
We’re in a golden age for web analytics right now, with a wealth of data that was only available to the select few not too long ago. Now anyone can leverage all the data that Google, Facebook, etc. has to offer.
But more data also means more complexity – and mistakes can be expensive. The right partner can help you make sure that you’re taking advantage of the right analytics to drive your business decisions but can also help you avoid costly and time-consuming mistakes.
Our web analytics and CRO services include:
- Web analytics setup and consulting
- Custom reporting dashboard creation and maintenance
- Strategic analysis and recommendations
- Full funnel reporting
- CRO consulting