Traffic matters to every website, no matter what your goal may be. More visitors to your site mean more opportunities for your goals to be reached.
What attracts website traffic? Good, helpful content – and the best way to get more traffic is keyword research. If you’re not sure what a keyword is, read my review on the best search engine keyword tool as I go over keywords in it.
How keyword research helps
Keyword research helps us figure out how effective a keyword will be. Our goal is to rank on Google’s first page for each keyword we use; we want to choose the best keywords to help us get there.
Now if a keyword has a LOT of competition, it will be much harder to rank on Google’s first page. If a keyword has no competition, it often also has no traffic – meaning we might end up on Google’s first page but might only get a handful of visitors.
What kind of keywords should we look for?
I recommend looking for what I like to refer to as low hanging fruit – keywords we can take advantage of as easily as picking fruit from a tree. These keywords have decent traffic and moderate to little competition.
Focusing on these keywords when writing blog posts means that every post we write has a chance to get on Google’s first page. Imagine using keywords as being like archery – the more you shoot, the more chances you have at hitting a bulls-eye.
Let’s revisit the research I did in a previous blog post: the funny red t-shirt
I used my favorite tool Jaaxy to research the keywords funny red t-shirt. Here’s what came up:
- The QSR is the number of competing results in Google; we want under 400 or – even better – under 300.
- The Estimated Traffic is what you would get from being on Google’s first page; we want a minimum of 50.
- The KQI (keyword quality indicator) and SEO Power go hand-in-hand; KQI visually represents the SEO Power.
Looking at the green KQIs – that is the best of all the keywords – my top 3 would be
- funny t shirts online – estimated traffic 60, competing pages 152
- funny t shirt designs – estimated traffic 78, competing pages 203
- red t shirts – estimated traffic 87, competing pages 230
In all those cases, there’s a good balance between competition (not too high) and demand (not too low). Getting on to Google’s first page should not be that hard, now that we know which keywords to target.
How would we use these keywords?
An important factor with keywords is their readability. If we search for a t-shirt with an octopus on it, we would might Google t-shirt octopus and find what we’re looking for.
But if we go to a store looking for the same thing, we wouldn’t ask the salesperson,’ Excuse me – do you have t-shirt octopus?’ That doesn’t make sense, even if they might understand what we mean.
When we’re writing blog posts and other content for our websites, we want to use keywords that make sense naturally. Visitors should feel the content is meant to be helpful to them, not meant strictly for marketing.
People notice if you beat them over the head with keywords or marketing speak – and it’s a turn off. While we are being smart about our content marketing, we want to be respectful of our site visitors as well.
Here are some examples of the chosen keywords in use
- Are you looking for funny t shirts online?
- The best place to find funny t shirts online is …
- Do you like funny t shirt designs?
- Revitalize your closet with funny t shirt designs.
- I found the best selection of red t shirts at …
- If you’re looking for red t shirts, you need to …
OK – that was a little difficult but you should get the idea. Using keywords naturally should be easier when writing about something that you’re focused on or interested in. In this case, I pulled the example out of thin air and the way I used the keywords reflects that.